Improve customer experience by knowing your users

https://martinszyszlican.com//blog/improve-customer-experience-by-knowing-your-users/

Can I ask you something? Do you know what's the most wanted information in your website? Maybe it's the phone number of one of your offices or the price of your products, but it's certainly not the CEO's biography. The point is that if we don't exactly know why is it that users go to the website, we can never be sure the website is useful for them. Your website is a service you're providing to your customers, and giving them good service creates a positive feeling that increases the chances that they'll become loyal. That's why our mantra is: Know your users. We're sure you know them enough, but... does the people building your website have the right information about how to serve your users in the best possible way? This is where we can help, we can make sure all your team is aligned and every point of view is reflected in the product in an organized way that matches how your users think, this way we help create a website that is better, more effective and easy to use. Contact us, so we can start talking.

Author's note (2025): This article was originally published in 2012 when I worked at Clínica Web, a usability and web design consultancy. The contact links and services mentioned are no longer active. This post is kept in the archive for its educational value about user-centered design.